Down: The Dating App Using The Shame Away From Getting Down

TL;DR: Whether you are considering a secure spot to date or an exclusive location to attach, Down is the no. 1 app to turn to, specifically if you’re a woman. With 2 million people and 50 percent of fits satisfying IRL, acquiring a date or acquiring down hasn’t been easier or maybe more fun. 

Gender often is actually a taboo topic, specifically if you’re looking for it. However, internet dating can often be in the same way taboo.

Exactly how are you likely to just come out and state all you want is a hookup without experiencing responsible? You do it through Down app.

Or just how are you presently expected to start your self to online dating sites in case you are not comfortable together with the environment? Again, you do it through Down application.

Down is one of protected and private strategy to state what you would like (and acquire what you want) – no shame or fear!

How exactly to “Get Down” or “Get Date”

Of developing aggravation together with the dating industry, Colin Hodge cofounded Down (previously referred to as Bang with Friends) in January 2013 as a way for men and women to explicitly, and privately, condition what they’re looking for without embarrassment.

Members, whoever average age ranges between 18 and 35, register through Twitter, and Down uses people they know, pals of buddies as well as other associations to generate suits.

For one thing more severe, users can decide to “Get Date,” but if they desire something a lot more everyday, then they can pick “Get Down.'”

Keeping with the anonymous motif, no real matter what a user decides, the individual on the other side end cannot see who they really are until additionally they elect to get a night out together or get down.

Unlike many adult dating sites, users do not need to submit an extended profile with clever anecdotes, and involvement is totally secret unless the users opted for normally.

Consumers are provided a Bangability score, which Hodge stated is actually a “secret formula” based on how a lot of people have actually viewed all of them and just how lots of people are interested in meeting for either a date or acquiring all the way down.

Down, which is available on iOS and Android os, is also initiating a feature also known as “weekly Picks,” in which people have the 10 most useful matches of the day as opposed to being required to swipe through 100s, otherwise thousands, men and women to obtain a match.

“it’s simply a simple way of swallowing inside app, spending half a minute then going on along with your time – ensure you get that time establish your week and feel like it’s not an overwhelming process, but it is something only matches in the existence,” Hodge mentioned.

Not another sketchy hookup app

So just what helps to keep Down from being grouped with spammy hookup programs? Trustworthiness.

Down got the thing that was lacking from marketplace (a dating website that is not scammy or coming across as well best) and developed a means for individuals in order to connect in a way that they understand is actually giving them what they want and never throwing away their particular time.

“We’re accustomed to prospects method of sugar-coating the dating world,” Hodge mentioned. “We desired to offer men and women a far more sincere option to relate to both and make certain we’re not, honestly, bullshitting them,” the guy stated.

This sincerity also is mirrored in Down’s individual base.down3

Based on Hodge, the organization took the social approach to gaining traction, utilizing person to person to spread the headlines about the website, which includes triggered a very genuine item and clientele.

“That’s held the quality of all of our site greater. It is also held the percentage of people matched and going on a date higher,” the guy said.

Another fun reality: It’s mostly women who are looking to get down.

Hodge mentioned 75 per cent of women choose to get down in comparison to 65 % of men, pointing out protection because cause.

“honestly it’s a safer planet than just fulfilling full strangers,” he mentioned. “we wish to give women the opportunity to end up being an equal component into the courting process and possess independence to choose whatever objective they need.”

a modern-day secret admirer

The response from people has been overwhelmingly grateful. Hodge mentioned folks are excited to possess someplace where they are able to say what they want clear of view, and Down is actually thrilled to give it for them.

“Everyone is doing this anyhow off-line, therefore we should give them the technology to get it done in an easy method,” he stated. “We understood, specifically for the younger generation, there ended up being a necessity to bring online dating to the modern-day period to make it loads easier.”

Hodge promotes people to anonymously invite buddies they would like to get straight down with through the site. Therefore guessed it – anyone you invite will not understand it’s you until they join.

“we wish individuals receive people they know in a secret method through app, and I also believe that raises every person’s likelihood of success,” he said. “It is a modern-day secret admirer note it is possible to deliver towards friends via text.”